We use these cookies to measure user behavior in order to better develop our Services. Through the use of analytics services provided by third parties such as Google Analytics and ComScore, we can analyze and measure which pages are viewed and for how long, as well as which links are clicked, and use this information to provide more relevant content. Data collected is usually aggregated to provide business analytics, website/platform improvement and performance metrics, and to provide information for our advertising and marketing strategies. Our cookies or the resulting analytics may also be shared with our business partners. We also receive similar information about visitors to websites of our group companies and other partners.
Provide customized content and marketing communications based on the information you access;
Manage e-commerce activities through affiliate links and related revenue sharing arrangements;
Measure general user behavior on our website and third-party websites to create profiles based on users' browsing patterns so that we and third parties can target ads to users who are more likely to be interested. This means, for example, that if a user visits a review page about a particular camera, cookies will collect this information and we may target ads for that camera to those users, and if those users visit third-party websites in the same advertising network, those third parties may also target ads for that camera to those users;
Create profiles for trusted third parties to purchase so they can better target their ads and provide more relevant content;
Display ads related to your network search activity on other websites;
Track the number of users who view a particular ad or visit a particular page on our website, analyze the effectiveness of our ads, and provide audits, research, and reports for advertisers.