Reports indicate that Nintendo has an incredibly high employee retention rate
The employee retention rate at Nintendo is 98.9%, surpassing the national average of 70%, thanks to factors such as brand strength and a robust emplo...
Austin Wood
Sept 02, 2023
The employee retention rate at Nintendo is 98.9%, surpassing the national average of 70%, thanks to factors such as brand strength and a robust employee well-being program.
The company's heritage in the gaming industry and its popularity in Japan can also contribute to its attractiveness as an employer.
Nintendo's generous benefits, including childcare and paid leave, as well as their support for diversity, contribute to employee motivation.
A new business report from Japan reveals that Nintendo has one of the highest employee retention rates in the country, surpassing many other companies. According to this report, several factors contribute to Nintendo's high ratings, including employee benefits and the strength of the brand itself. Despite some polarizing business decisions and potential issues fans may have had with the company, it is evident that the company maintains a consistent workforce.
Nintendo is one of the biggest names in the history of video games, and the company continues to produce video games and consoles regularly. The latest sales figures for the Nintendo Switch, for example, are evidence that the brand remains successful despite having a presence in the video game industry for almost 45 years. This legacy appears to have a positive impact on employee retention at Nintendo, which exceeds the national average.
In a rough translation of a Japanese business report by biz-journal, statistics on new hires and the current job market situation were shared. Employee retention rates were also mentioned, which determine how attractive a company appears when applying there. According to the article, the average employee retention rate for new employees in Japan is 70%. This typically means that 30% of newcomers leave the company within the first three years. However, the impressively high employee retention rate at Nintendo is 98.9%. To put it in perspective, if there were 100 employees, according to these calculations, only one person would have left Nintendo.
When biz-journal interviewed an expert, Hiroki Okamoto, CEO of UZUZ Co., Ltd., a company that supports employees in their twenties, he explained that the reason for this success could be attributed to Nintendo not only being a popular gaming company representing Japan but also the limited hiring opportunities at Nintendo. Therefore, it would be worthwhile to overcome the difficulties that may arise at the company and continue working there instead of simply giving up. The brand image itself also has a significant influence on people wanting to work for Nintendo.
Another reason could be the average income and salary at Nintendo, as well as the benefits the company offers. The employee benefits package is also quite comprehensive and generous, including childcare and paid leave, as well as a deep understanding of diversity, including a partnership system for employees with same-sex partners. It should be noted that the social program is not aimed at maintaining this high number, but rather to provide employees with motivation and the opportunity to achieve their goals while working at Nintendo. Although companies like Square Enix and Bandai Namco have higher average salaries than Nintendo, their employee retention is still lower.