The CEO of Activision hints at the "resurgence of Guitar Hero."
It has been almost a decade since the release of a new Guitar Hero game. The most recent installment, Live, was launched in 2015. However, during a st...
It has been almost a decade since the release of a new Guitar Hero game. The most recent installment, Live, was launched in 2015. However, during a staff meeting yesterday, Activision Blizzard CEO Bobby Kotick discussed a potential "resurgence" for the series. The meeting was hosted by James Corden, known for his role in the film Cats.
Bobby Kotick stated (as reported by Windows Central), "A significant aspect I've observed in Microsoft is their focus on research. They engage in extraordinary development in various areas. By leveraging their AI and machine learning capabilities, data analytics, and innovative approaches to graphics, I envision limitless potential for our endeavors. As a company, we hold a unique position due to our possession of the absolute best franchises in the entire video game industry."
"The revival of Guitar Hero and other endeavors would not have been feasible without the diverse range of resources," Kotick further expressed, eagerly anticipating the next decade of gaming. "Hence, the boundless prospects for that forthcoming era are undeniably exhilarating."
Despite the fervent anticipation of fans spanning eight years, I would advise caution in setting expectations. In June, Kotick expressed his belief that AI could potentially revive the Guitar Hero series, notwithstanding the persistent criticism from both fans and creative individuals.
In an interview with Variety, Kotick stated, 'It has been a considerable period since we last released a Guitar Hero game, and I believe that by harnessing the power of AI and integrating various cutting-edge technologies, we could craft an exceptionally captivating new iteration of Guitar Hero.' However, I'm unable to disclose specific details regarding our ongoing projects. Rest assured, we have a multitude of new ventures in progress and development that necessitate a refined command of these innovative technologies.
It remains ambiguous which aspect of Guitar Hero's development Kotick believes could be replaced by AI. He mentioned that the "game itself is capable of generating its own content in real-time," but this could encompass various elements such as artwork, music, code (as non-developers have attempted with ChatGPT), or the transcription of existing songs into playable notes.
Naturally, as highlighted by our very own Features Editor, Andrew King, the quality of AI-generated art may appear impressive, but in reality, it falls short. AI tools rely on appropriating and repurposing existing works, which has led to controversies, protests, and legal disputes. Even when applied to tasks such as transcribing music for gameplay, the results frequently suffer from significant inaccuracies.